Vision Zero Media

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Brendan McLaughlin of Cox Media on the importance of Vision Zero

Brendan McLaughlin and Cox Media team up to discuss the importance of Vision Zero

Vision Zero is an approach to road safety that began in Sweden and has been implemented in that country since 1997. At the core of the worldwide Vision Zero movement is the belief that death and injury on city streets is preventable – in other words, that these aren’t “accidents,” but the result of poor behaviors combined with unforgiving roadway designs. Several U.S. cities have adopted Vision Zero, including New York, Chicago, Washington DC, Seattle, Austin, and San Diego.

The MPO Policy Committee, with members representing Tampa City Council, the Hillsborough County Commission, HART Board, and others, collaboratively led the development of a countywide Vision Zero Action Plan in 2016 and 2017.

Residents, businesspeople, health professionals, representatives of the media, law enforcement, schools, local governments, and others are invited to collaborate on the steps needed to take traffic safety to the next level in our community.

Vision Zero in the News

September 2020  VIDEO Vision Zero – Avoiding injury and death by 83 Degrees and MPO staff – Want to talk safety? Then SPEED is the topic of conversation. Hear MPO staff explain the implications speed has on our ability to move about safely and asks “would you be willing to drive slower if it meant everyone arrives to their destination alive?” Studies show that speeding doesn’t significantly assure arriving any time sooner than traveling the proper speed limit, but the risks are killing someone’s family member, friend, or neighbor.

April 23, 2018, Community leaders work to stop deadly crashes on 56th Street in Tampa – TAMPA, Fla. — Community leaders are working together to make a dangerous stretch of road in Hillsborough County safer for pedestrians, including hundreds of students. Vision Zero, an organization that advocates for safer streets, is “adopting” a high crash corridor on 56th Street between Sligh and Busch Boulevard in Hillsborough County. ABC Action News

April 18, 2018, Group promoting road safety out in force on 56th Street Monday – TEMPLE TERRACE — If all goes as planned on Monday (April 23), at least 100 people will line the sides of one of the most dangerous stretches in Hillsborough County — 56th Street between Sligh Avenue and Busch Boulevard — in an effort to get motorists to slow down and pay attention. Tampa Bay Times

May 1, 2018, Texting crackdown appears dead — again – This was supposed to be the year the Florida Legislature got tougher on texting while driving. Instead, the idea appears to be dead. The legislation has stalled in the Senate and will not be heard in its final committee. Sun Sentinel

January 18, 2018, 10 Places That Promote Safer Walking & Biking – In early 2018, six projects are scheduled to start in northwest Hillsborough County and near the University of South Florida that will make walking and biking safer for residents. Public Now

January 15, 2018, 2017 still a deadly year for Tampa Bay pedestrians, bicyclists – Another year gone, another year that Tampa Bay was one of the most dangerous places in the country for those walking or riding their bikes. More than 100 people were killed walking in Hillsborough, Pinellas and Pasco counties in 2017, according to state data. In addition, 22 bicyclists died last year. Tampa Bay Times

December 11, 2017, Orlando commits to goal of zero pedestrian deaths by 2040 – City commissioners set a goal Monday to completely eliminate pedestrian deaths by 2040 in Orlando, which is often cited as among the nation’s most dangerous places to walk. Orlando Sentinel

November 24, 2017, Hillsborough County reveals top 20 severe crash corridors – HILLSBOROUGH COUNTY, Fla. — Hillsborough County streets are some of the deadliest in the country, according to Vision Zero, a multi-national road traffic safety project that aims to achieve a highway system with no fatalities or serious injuries involving road traffic. ABC Action News

October 6, 2017, Mother continues fight for zero deaths along Busch Blvd – TAMPA, Fla. – October 6 marks two years since a Chamberlain High teen was hit and killed along a busy stretch of Busch Boulevard. Alexis Miranda, 17, was on her way to school when she crossed the road with her friends in an unmarked crosswalk. ABC Action News

September 28, 2017, Transportation leaders hope to paint more road murals across Tampa area – TAMPA – A South Seminole Heights neighborhood was the first to get the green light to paint a mural on the road in hopes of slowing drivers down. The painting that was done in July has been a hit for a lot of neighbors off North River Boulevard in Seminole Heights. ABC Action News

September 20, 2017, Vision Zero Hillsborough Walk of Silence will honor Tampa teen killed crossing Busch Boulevard – When the first Vision Zero Hillsborough workshop convened last November, the emotional impact of 17-year-old Alexis Miranda’s death, just one year prior on Busch Boulevard in Tampa, was palpable. 83 Degrees Media

September 17, 2017, Saving lives on Hillsborough streets: How you can get involved with Vision Zero – Following a year-long public engagement process centered on data mapping, crash analysis and public workshops to conceptualize solutions to the Tampa Bay region’s alarming pedestrian and cyclist fatality stats, the Vision Zero Hillsborough coalition is busy pursuing an Action Plan designed to encourage you to get engaged to make a difference. 83 Degrees Media

August 25, 2017, Editorial: Drive safe to help cut alarming fatality rate and strike a blow for better transportation – If only Hillsborough County leaders had taken action by now to answer the transportation challenges of a growing region, we might have some options beside the one-driver, one-vehicle system that prevails today. Tampa Bay Times

August 23, 2017, Here are the 20 most dangerous stretches of roadway in Hillsborough County – TAMPA — A coalition of public and private groups that’s working to reduce traffic deaths in Hillsborough County has targeted 20 of the worst stretches of roadway to begin its work. The Vision Zero Action Plan released Tuesday is based on severe crash data from 2012 to 2016. The plan ranks each stretch by severe crashes per mile of roadway. Tampa Bay Times

August 22, 2017, Vision Zero strategy for safer Hillsborough roads: repaint, narrow lanes, educate – TAMPA — What would it take to eliminate all traffic deaths in the county that has the most of them? Local planners think a combination of repainting roads, narrowing lanes, expanding data-driven policing and installing new lighting will help ensure that Hillsborough loses the dubious distinction it holds among the nation’s large counties. Tampa Bay Times

August 20, 2017, Vision Zero: Tampa bicyclist lives to tell his story after near-fatal crash – March 30, 2016 began as what Michael Schwaid describes as “just a typical morning” as he suited up in his sweat-wicking cyclist kit, strapped on a backpack containing his work attire, flipped on the front, rear and peripheral lights on his bicycle, and set out for his daily commute. 83 Degrees Media

June 20, 2017, People, places, perspectives: Sharing experiences at Bike/Walk Tampa Bay – Bike/Walk Tampa Bay — a regional coalition of citizens, professionals, and allied organizations that advocates for bicycling and walking as preferred modes of transportation in the Tampa Bay Area — brought together some of the region’s most remarkable and dedicated cyclists to share their expertise and stories about traveling on two wheels. 83 Degrees Media

May 24, 2017, Hillsborough Vision Zero explores pop-up solutions to protect local pedestrians, cyclists – The distinct metal clink and pressurized hiss of aerosol paint cans in action filled the air during the most recent Vision Zero Hillsborough workshop this spring, as more than 40 volunteers teamed up to create a bright green bike lane along the Bullard Parkway Bridge in Temple Terrace using temporary, non-toxic roadway-approved spray paint. Tampa’s Downtown

April 25, 2017, Are red light cameras working? Florida lawmakers, Vision Zero consider best practices for future – When Smartgrowth America published the 2016 Dangerous By Design report detailing the epidemic of non-motorist traffic deaths across the United States, Florida metro areas claimed a chilling slice of notoriety… 83 Degrees Media

February 1, 2017, Hillsborough planners take to the streets to study pedestrian safety – TAMPA — They stood on the sidewalk of the busy intersection, their fluorescent vests and clipboards catching the attention of passing drivers. The group, composed of a dozen or so transportation planners, engineers, politicians and law enforcement, scanned the roadway looking for any way to make it safer for those who walk or ride a bike. Tampa Bay Times

January 17, 2017, Want to make local streets safer for all? Report road safety concerns on new Interactive map – Downtown Tampa’s funky Channel District is designed to be one of the region’s most walkable neighborhoods, but in practice, residents say that crossing the streets is not always a simple feat — due primarily to inadequate crosswalks and speeding motorists. 83 Degrees Media

January 26, 2016, Vision Zero: Sharing the road safely for everyone in Tampa Bay – Christine Acosta does more than dream of a Tampa in which cyclists and pedestrians enjoy safe travels. The interim executive director of Walk/Bike Tampa Bay wants citizens to know that such journeys are not only possible — they’re imminent. 83 Degrees Media